Hemmet® has always educated its customers on the product they choose to buy, our value is to create awareness in people.
Our product offerings develop from this pillar.
At a certain point, however, we perceived a strong need to increase the value of what we offer to those who choose us, focusing on something more tailored. Our aim has never been to create fashion or ride it, but to generate a functional product for people's use.
An accessory that can be chameleonic and useful to the wearer, evaluating the balance of aesthetics and its function in relation to needs.
Functional is the key word that has long resonated in Hemmet® and that today has pushed us to look for the best material to use in this new growth that we have called HINFINITE™.
A material that can satisfy different technical characteristics of processing and wearing, to then generate a perfect balance between function and aesthetics: Titanium.
This need raises a question: Can we create a quality product at an affordable and consistent price?
For a long time we have studied the competitors and the relationship between quality and price offered, trying to translate how these two characteristics are coherent in the proposed offer, with the need to understand why on the market the "luxury" and therefore quality products have a prohibitive price.
We decided to answer the question by creating a solution for the market in this field, that is, creating a quality product that has a realistic and accessible price.
In order to create quality products with accessible monetary value, it was appropriate to work in crowdfunding to be able to measure sales and eliminate the excess that usually every production generates: warehouse stock, production costs and unnecessary logistics management expenses.
What made this project possible was the collaboration with Italian master craftsmen from Cadore, we worked in synergy to understand together the best way to create a product that could satisfy these principles and that could allow us to shape our criteria. Craftsmanship is the subject of our collection that generated attention to detail, the modeling of the best material existing in nature such as titanium, balance and function.
We don't think we've invented a new product, but we've created a new way to buy high-quality products.
Completely revolutionizing the meaning of purchase, relying on a platform that welcomes people open to supporting any project of their interest. In this way making the "customer" part of the realization process itself, completely eliminating the compulsive impulse to purchase and embracing a way of operating towards support with the result of obtaining in exchange the product that the people themselves support.
“I have always seen my clients as children, but now I am their child because it is precisely in this moment that they are guiding me towards a growth in which we are all part of the same will and with the same sense of value” . - Leonardo Longo
Hemmet® aims to raise awareness of the object in its components and to bring it closer to an audience that is attentive to detail and information, but it is the first time that we aim to sell in this way so we decided to make the offer even more attractive by creating a limited edition collection.
In this way, the person who chooses the product will be able to collect it in an exclusive way, like a work of art that has its own birth, growth and story.
The rest of the story will be up to the individual who wears our products.
To date, our campaign has given us great surprises, reaching the goal in just 4 days. This result shows us how much people are attentive to the creation process behind it, recognizing its value right away.